Category Archives: Pay Per Click

The SEO Evolution

After only a quarter century, SEO has evolved from the simplicity of a single-celled organism into a living, breathing, and adaptive structure used to create valuable and relevant relationships. Today, SEO connects a generation of knowledge-hungry individuals to targeted information through a network of personalized, accessible, and engaging content media.

To intelligently predict the future of SEO, it is essential to first understand the trends that have emerged over time.

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What 7 Things Everybody Needs to Know About Google Search Optimization

As one of the most visited websites around the globe, with over 12 billion searches sent through its engine per month and owning 67.5 percent of the U.S. search market, Google can play a huge role in the popularity of your own site. Whether it’s business-related or you’re just trying to establish yourself as a presence and brand online.

SEO may seem like magic to an outsider. It is a structured approach and measured practice of optimizing your pages (and website) to improve your find-ability factor in search engines. If done right you can get listed on top of the first page of results for your specific keywords. While nothing in life is really free, your listings that are shown in the organic, natural results will not ding your wallet each time a searcher clicks. (That’s the model for paid advertising, like Google Adwords).

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