As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts.
I know it’s not October and not time for Halloween, but I’m already putting my costume together and was inspired to write this. All of these are true SEO horror stories I have seen over the last couple of years. There are outdated practices, mistakes and some seriously shady stuff that still goes on in our industry.
I’m okay with mistakes, but a lot of these stories involve companies just never updating their practices or intentionally doing things that give all SEOs a bad name. There are many great companies out there, but it seems like for every good one, there are still a few bad apples.
Optimization from creation to conversion
By 2019, it is predicted that content marketing will become a $300-billion industry. However, this content will have limited value unless it is actually found by the right audience, optimized to achieve maximum impact and measured in relation to business results. Ensuring your content is search-engine-friendly and optimized across the buyer’s journey is critical to the success of both content and SEO teams.
Major search algorithm updates, such as Google’s Panda and Penguin, are focused on delivering users the highest-quality results and the most relevant content. Brands with a solid content marketing strategy — focused around people, process and technology — that also optimize for visibility across search engines are rewarded with increased search performance in the form of traffic, conversions and revenue.
A major challenge for many organizations is optimizing content for search during the content creation process and then replicating it, at scale, across large websites and content management systems. The solution lies in creating and developing content that is targeted, insightful and compelling for your audience.
SEO is today seen as a field of strategic marketing. It’s no longer an option to be considered, but a mandate to be implemented.
Past and Present
Study shows that organic searches are the most effective way of acquiring customers in the past and will always remain so in the future too. Organic search results were considered the best way to put your business out there and make it searchable on the web.
Organic results were the largest driver of traffic in the past and hence big and small brands invested in Search Engine Optimization Make an Inquiry about this news to gain visibility over the net.
How to keep the momentum going in the future?
Search engine optimization is a long-term process. You can’t go into an SEO campaign expecting to see results in a few days or even a few weeks. Without any prior optimization efforts, the best that you can hope for is to see results within a few months, with many campaigns taking up to 12 months to show the true results.
Search engine optimization consists of factors on your website, as well as factors off of your website as well. The following five pillars of search engine optimization come together to determine how your website is viewed by Google and other search engines.
was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO). Clutch conducted a good deal of research to determine the best search engine optimization(SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.