Category Archives: Seolutions

The SEO Evolution

After only a quarter century, SEO has evolved from the simplicity of a single-celled organism into a living, breathing, and adaptive structure used to create valuable and relevant relationships. Today, SEO connects a generation of knowledge-hungry individuals to targeted information through a network of personalized, accessible, and engaging content media.

To intelligently predict the future of SEO, it is essential to first understand the trends that have emerged over time.

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SEO solutions for your site

Short SEO Guide for Small Business, a beginner blogger first step “Research”.

Optimization for local searches (in particular Google+ Local SEO) is a great way for a complete novice to learn at least the basics of Search Engine Optimization or so called SEO. This is mainly due to less competition, at least for the moment, and that is much easier to maintain and to focus on a smaller perimeter.

This SEO guide for small business is the result of over 3 years of practical experience in the field of optimization for local searches in Google and Bing. The material is geared entirely to people who have minimal knowledge of SEO – just heard about this marketing tool, but never practiced it in their life.

What we present in the following lines is a list of all the main tasks that a small, yet rising business must fulfill if it wants to have a chance to achieve good results and to fight with the big sharks in its niche.

I hope this guide / list to help anyone just entering into the matter of search engine optimization. This list itself is divided into several main tasks, and each of them has much potential to lead you step by step through the process.

The main tasks in this Concise Guide SEO for small business are the following:

  • Research
  • On-site optimization of your site
  • Off-site optimization of your site
  • Tracking, analyzing and improving results

Research

According to a very high percentage by SEO experts around the world, this is the most important step in SEO process. Volcanic hot advise do not miss it!  Because before you start doing anything, you must first explore the things to see what is your competition and will have to change and build for you to compete.

Write your goal – Why are you doing this? Why do you want people to find your site? The examination of the site will bring you enough information to prospective client about your services / products? For example, your goal might be “I want when someone comes to my site within 2 minutes to understand that he will receive the best quality locksmith services in the city, and this at affordable prices.”

Create a new e-mail for your particular site – use it for a whole-mail correspondence accompanying your project. This is especially important for link building process.

Organize your brainstorming and remove your key phrases – what words people would use to search for your services? List as many as you come up without limit and do not forget to record ideas.

Explore removed keywords – register in Google Adwords and learn how to handle the “Keyword Planner”. Learn to use Wordtracker (paid tool) and / or Keyword Difficulty and SERP Analysis of Moz.com (paid tool). Do not forget to look at the news for trends and get results in Google Search for any words / phrases.

Select the most appropriate keywords and phrases based on data from the investigation.

Analyze searches in Google, which appear on these keywords (SERP – Search Engine Results Page) – Who is the first places? What made them effective and ineffective. Explore, discover and watch competitors better.

Make a list of your competitors – use the information from the previous step to create it. The information you will need to find out how other sites and Google+ Local Listings were “settled” in targeted searches.

Use tools to detect links and references (citations), to see where it comes from the power of your competitors. The best tools for this are Ahrefs, Majestic SEO and Open Site Explorer – they are paid, but also have free versions that are supposed to work for you at first.

Explore social networks – log into Facebook, Google+, Twitter, LinkedIn and Pinterest. Look for competitors, see more how to leverage the power of these marketing channels.

Look your site in Google and Bing – implanted command “site:” in Google and Bing (site: domain.com), to see if your site is indexed by search engines. If not you need to understand what prevented the search engines from putting it in their indexes. Look at what is required and look where and whether they match the qualify header tags of the most important pages of the site.

Using Twitter to Promote Your Site

You may already be on Twitter, but are you using it for promoting your website – and to get targeted visitors to your site? Twitter is a real powerhouse of traffic if you take a little time to learn how to do it.

How Does Twitter Work?
Twitter allows users to post messages up to a total of 140 characters, which includes punctuation and spaces. Not only can you tweet via your computer but also through your mobile telephone networks as well. And given that most telephone services limits texting on your cell phones to 160 characters, Twitter opted to limit it to 140 leaving you with 20 characters for your username. The messages that you post are public and can be read by anyone who signs up to ?follow? your twits.
Read Twitter Basics For Websites to learn all about setting up and using a Twitter business account.

Getting Started

  • Create your company profile ? Go to twitter.com and click sign up now. Enter your company name just as you want it to appear in the ?Full Name? field. This is your user name or ?handle? by which you will be known on Twitter. Use the shortest name that describes your company. Preferably your company or website name (without the .com) if its available and not over 20 characters.
  • Learn the Twitter lingo ? Although Twitter seems easy enough, understanding the special terms used to communicate will make using this social network much more effective.
  • Personalize your profile – Go into Settings and give your company or website a face. Upload a picture, such as your logo or homepage screenshot. Then add the names of those who will be tweeting on the account. Its especially important to pay attention to to bio section. It is limited to 160 characters so you need to determine the best way to describe your website and/or what you do. Use some of your most important keywords. Space is limited to one line in the bio section, but you can go to the design tab and utilize the background image on your profile to post additional information.
  • Begin tweeting – Remember Twitter allows you to post messages only up to 140 characters long, including punctuation and spaces. Its also best to use a casual, friendly tone, or even some humor to keep your tweets from being too dry or boring. a good idea is to make your followers feel like insiders with behind the scenes looks at your company. Write tweets about breaking business news, post links to your website, as well as to other sites or articles you think your followers may be interested in.
  • Retweet Posts – especially tweets by others that you feel will be of interest to your followers. Always make sure your retweets provide value to your followers. This will eventually make you more visible to others who may not have found you otherwise.
  • Make Connections- Twitter isn?t just an advertising medium, its a Social Medium. Get out and communicate. Use the search box on your Twitter homepage to search for other professionals in your field. Use key terms, specific to your website such to search for mentions of these keywords by other websites, your visitors and potential visitors. When you find interesting tweets you can choose to follow those individuals who posted the tweets. Say hello to be personable. Twitter also has a Find People section to search for specific people, companies or websites by name.
  • Find out what people are saying about you -Type your company name, website name or products into the search box on your Twitter home page and discover where your company and products are mentioned.
  • Building Relationships ? Respond immediately to any complaints posted and send thank you notes to those who give praise. Offer helpful hints and quickly answer any questions or issues about your site or services.
  • Promote your Twitter account ? Promote your twitter account wherever you can. Post a Twitter badge on your website, connect your Twitter and Facebook accounts. Add your Twitter URL to your signature line for your email.

Tips to help you get the most out of Twitter:

  • Be sure your posts are interesting! ? Its just as easy to choose to un-follow you as to follow you.
  • Follow others ? The more people you follow, the more people will follow you.
  • Know your goals ? Knowing your goals helps you determine what to post and when to post it.
  • Use shortened URL?s – You only have 140 characters, and can often use more than the allotted space for the URL alone. Use the Bit.ly (http://bit.ly) to shorten the links you post..
  • Use DMs (Direct Messages) to send private messages to other Twitterers who are following you to personally address concerns.
  • Retweet Often, but make it good stuff! Retweeting is a common form of communicating on Twitter.
  • Pay attention to the Trending Topics on your Twitter search page. These most mentioned terms show you what most people are paying attention to right now and can be used for topics on your own Tweets.
  • Don?t spam people by sending unsolicited @messages or DM?s.
  • Don?t post the same messages to a multitude of accounts, or tweet the same things over and over, or to a multitude of accounts.
  • Do not ?follow churn? or follow and unfollow the same people over and over.
  • Ask for feedback ? ask friends and followers to give you feedback on your website or products/services.
  • Put a Twitter icon on your homepage.