How Local Search Engine Optimization Works image social media networkBuilding a small business from the ground up is a bit more complicated today than it was a decade ago. Then, it was mostly a matter of good placement in the Yellow Pages, maybe a larger sized ad as well as a listing, and if you were really motivated some direct marketing through flyers or fax blasts. Now, though, we have social media. And while social media may seem like a one-stop-shop, it is vastly more complex when you consider all the separate outlets that are not automatically linked together.
There is, of course, your website – you must have a landing place for all the traffic that the other outlets can generate and send your way. You need to make sure your website is appealing and filled with excellent content, information, tips, and links. All of this is geared toward increasing your ranking for online search engines like Google, Bing, and Yahoo.