Whether you’ve decided to purchase a new domain or update your existing website, it’s essential to plan ahead to avoid potentially devastating SEO issues. Website relaunches, especially those that involve a change of domain, can dissolve rankings.
Every small business owner should implement search engine optimization into his or her online marketing strategy, but many shy away because they think they need a huge budget to get started. An effective and complete strategy will cost money, but that doesn’t mean you have to sit idle until you can afford to hire an SEO agency.
Here are 5 small business SEO tips that you can implement right now in-house. These can help you improve your online presence and begin to attract website traffic. Some businesses have to start small because of budget limitations, and there is nothing wrong with that. Following these tips will help you build a solid foundation that an agency can build on when the budget becomes available.
Whether you’re planning to hire an agency to boost the search rankings of your website or you’re interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization.
Needless to say, quantity isn’t always indicative of quality. Since I have been down this road before (and the many dead end side roads that caught my eye along the way), I’d like to help steer you in the right direction! Below you will find my favorite resources for learning SEO.
How Local Search Engine Optimization Works image social media networkBuilding a small business from the ground up is a bit more complicated today than it was a decade ago. Then, it was mostly a matter of good placement in the Yellow Pages, maybe a larger sized ad as well as a listing, and if you were really motivated some direct marketing through flyers or fax blasts. Now, though, we have social media. And while social media may seem like a one-stop-shop, it is vastly more complex when you consider all the separate outlets that are not automatically linked together.
There is, of course, your website – you must have a landing place for all the traffic that the other outlets can generate and send your way. You need to make sure your website is appealing and filled with excellent content, information, tips, and links. All of this is geared toward increasing your ranking for online search engines like Google, Bing, and Yahoo.
As one of the most visited websites around the globe, with over 12 billion searches sent through its engine per month and owning 67.5 percent of the U.S. search market, Google can play a huge role in the popularity of your own site. Whether it’s business-related or you’re just trying to establish yourself as a presence and brand online.
SEO may seem like magic to an outsider. It is a structured approach and measured practice of optimizing your pages (and website) to improve your find-ability factor in search engines. If done right you can get listed on top of the first page of results for your specific keywords. While nothing in life is really free, your listings that are shown in the organic, natural results will not ding your wallet each time a searcher clicks. (That’s the model for paid advertising, like Google Adwords).