As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts.
I know it’s not October and not time for Halloween, but I’m already putting my costume together and was inspired to write this. All of these are true SEO horror stories I have seen over the last couple of years. There are outdated practices, mistakes and some seriously shady stuff that still goes on in our industry.
I’m okay with mistakes, but a lot of these stories involve companies just never updating their practices or intentionally doing things that give all SEOs a bad name. There are many great companies out there, but it seems like for every good one, there are still a few bad apples.