Short SEO Guide for Small Business, a beginner blogger first step “Research”.
Optimization for local searches (in particular Google+ Local SEO) is a great way for a complete novice to learn at least the basics of Search Engine Optimization or so called SEO. This is mainly due to less competition, at least for the moment, and that is much easier to maintain and to focus on a smaller perimeter.
This SEO guide for small business is the result of over 3 years of practical experience in the field of optimization for local searches in Google and Bing. The material is geared entirely to people who have minimal knowledge of SEO – just heard about this marketing tool, but never practiced it in their life.
What we present in the following lines is a list of all the main tasks that a small, yet rising business must fulfill if it wants to have a chance to achieve good results and to fight with the big sharks in its niche.
I hope this guide / list to help anyone just entering into the matter of search engine optimization. This list itself is divided into several main tasks, and each of them has much potential to lead you step by step through the process.
The main tasks in this Concise Guide SEO for small business are the following:
- On-site optimization of your site
- Off-site optimization of your site
- Tracking, analyzing and improving results
According to a very high percentage by SEO experts around the world, this is the most important step in SEO process. Volcanic hot advise do not miss it! Because before you start doing anything, you must first explore the things to see what is your competition and will have to change and build for you to compete.
Write your goal – Why are you doing this? Why do you want people to find your site? The examination of the site will bring you enough information to prospective client about your services / products? For example, your goal might be “I want when someone comes to my site within 2 minutes to understand that he will receive the best quality locksmith services in the city, and this at affordable prices.”
Create a new e-mail for your particular site – use it for a whole-mail correspondence accompanying your project. This is especially important for link building process.
Organize your brainstorming and remove your key phrases – what words people would use to search for your services? List as many as you come up without limit and do not forget to record ideas.
Explore removed keywords – register in Google Adwords and learn how to handle the “Keyword Planner”. Learn to use Wordtracker (paid tool) and / or Keyword Difficulty and SERP Analysis of Moz.com (paid tool). Do not forget to look at the news for trends and get results in Google Search for any words / phrases.
Select the most appropriate keywords and phrases based on data from the investigation.
Analyze searches in Google, which appear on these keywords (SERP – Search Engine Results Page) – Who is the first places? What made them effective and ineffective. Explore, discover and watch competitors better.
Make a list of your competitors – use the information from the previous step to create it. The information you will need to find out how other sites and Google+ Local Listings were “settled” in targeted searches.
Use tools to detect links and references (citations), to see where it comes from the power of your competitors. The best tools for this are Ahrefs, Majestic SEO and Open Site Explorer – they are paid, but also have free versions that are supposed to work for you at first.
Explore social networks – log into Facebook, Google+, Twitter, LinkedIn and Pinterest. Look for competitors, see more how to leverage the power of these marketing channels.
Look your site in Google and Bing – implanted command “site:” in Google and Bing (site: domain.com), to see if your site is indexed by search engines. If not you need to understand what prevented the search engines from putting it in their indexes. Look at what is required and look where and whether they match the qualify header tags of the most important pages of the site.