Content creation has literally become the belle of the web-based ball. With content marketing all the rage, and web users consistently wooed by viral creations, companies are scrambling more than ever to produce the next big article or video.
Yet as everyone who has ever attempted to write a viral blog post or shoot a must-see video knows, the process is challenging, time-consuming, and often expensive. Because of this barrier, many continue to try to garner online success through the old methods of advertising and “if you build it, they will come” sentiments.
Here’s a hint: this doesn’t work. Get in on the content game if you want any level of digital success.