Will Google Kill SEO?

Search Engine Optimization (SEO) has always been difficult for most businesses, particular smaller ones like mine. Just about every client I know is trying to find the silver bullet of search:  the secret way to get your company listed on the first page of Google GOOGL +1.55% without paying for it (or paying as little as possible). Back in the day it was all about using the right tags and meta-something and keywords on your site so that Google could pick it up. SEO consultants promised a top Google listing for a few thousand bucks, and many could deliver…for about 30 seconds until your website was pushed back to page 97.

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