By Curtis Matthews | AT&T Business Wireless Consultant | 813-421-5545
In my outreach, I’ve noticed that many recipients are hesitant to click links in emails—even when they recognize my brand. Instead of seeing this as a barrier, I’m turning it into a unique SEO opportunity by encouraging people to search for my business using specific keywords.
How Email Keyword Searches Can Boost SEO
Send Email
Recipients get my business email, but hesitate to click links.
Encourage Keyword Search
I suggest: “Instead of clicking, search ‘AT&T wireless consultant’ to find my website.”
Organic Search & Click
They search the keyword, see my site, and click through—boosting my SEO signals.
Why I’m Using Keyword Search in Email Outreach
Most email signatures include a website link, but with phishing concerns at an all-time high, many people avoid clicking. Now, I include a line like: “For your security, search ‘AT&T wireless consultant’ to find me at WirelessConsultant.net.”
- Organic search traffic is a strong ranking factor. When people search for your brand or service and click your site, it sends positive signals to search engines.
- Brand searches show Google that your business is trusted and in demand.
- Click-through from search (instead of email) increases your site’s relevance for those keywords, helping you climb the rankings for “AT&T wireless consultant” and similar terms.
Amplifying the Strategy on X and LinkedIn
I plan to share this approach on X and LinkedIn, explaining why I encourage people to search for my business using specific keywords and how it benefits both their security and my SEO. This transparency builds trust and invites others to experiment with the same strategy.
X (Twitter): I’ll post about this keyword search method, using hashtags and inviting others to share their results.
LinkedIn: I’ll share the story behind this approach, its SEO benefits, and encourage professional connections to try it for themselves.
How You Can Use This Tactic
- Add a line in your email signature: “Search ‘[your service keyword]’ to find my official website.”
- Encourage clients and prospects to use that search instead of clicking links, especially if they’re security-conscious.
- Monitor your keyword rankings and analytics to see if organic search traffic increases for those terms.
- Share your results and invite feedback on social platforms to amplify your reach and authority.
