Real SEO Experiments on Real Business Websites

I’m Curtis Matthews, a wireless consultant. I use AI, WordPress, and Google Search Console to improve websites I own and operate. Here I share what I changed, what happened, and what I learned—including what didn’t work.

My primary business website is WirelessConsultant.net . I also work on MobileWiseGuy.com , SEOlutions.com, and other websites I operate.

No agency pitch. Just practical lessons from running real sites. This is for business owners who want to understand SEO, improve their websites, and make decisions using real data without getting buried in technical talk.

See the Experiments Start Here

Real Google Search Console Results

Two examples from WirelessConsultant.net, my primary business website.

These historical comparisons cover May 12–25 and May 27–June 9, 2026. They were documented in my July 13 SEO progress case study . The figures below show the earlier period followed by the later period.

What the numbers mean: These are historical Search Console observations, not current results. The figures are from the published case study and have not been independently rechecked against current Search Console access.

An increase in impressions or clicks does not prove that an SEO edit caused the change or generated new business leads.

Search intent matters. Many Premier Login searches come from people trying to reach AT&T’s official business portal. That visibility is useful to study, but it is not automatically qualified business-lead traffic.

These are real projects involving websites I own. I document the work, the measurements, the problems, and the lessons.

Search Console

WirelessConsultant.net SEO Progress

Which pages were already receiving search visibility, what I changed, and why I decided not to keep rewriting pages that were improving.

Early Experiment

ChatGPT Sites SEO Test

Two complete websites and a hybrid project. A baseline study documenting setup time, indexing challenges, and early search observations.

Not Every Experiment Works

My 90-Day AI Search Visibility Sprint actually ran for 148 days and didn’t deliver the results I wanted. I documented the disappointing search visibility, low clicks, and what I learned about making content more useful to real people. The unsuccessful experiments belong here too.

View All Case Studies

What You’ll Find on SEOlutions

I focus on four related areas rather than trying to cover every SEO topic.

Search Console

Google Search Console

Understanding impressions, clicks, search queries, rankings, and indexing so decisions are based on evidence.

WordPress

WordPress SEO

Yoast settings, sitemaps, crawl cleanup, site structure, page updates, and technical issues explained clearly.

Content

Content Strategy

Improving existing pages, choosing worthwhile topics, connecting related content, and avoiding unnecessary work.

Experiments

Real Website Case Studies

Documented work on WirelessConsultant.net, MobileWiseGuy.com, SEOlutions.com, and other websites I operate.

How I Approach SEO Experiments

My goal isn’t to make constant changes. It’s to understand which actions deserve more time and which aren’t producing results.

Step 1

What I Changed

Document the website, page, changes, and dates so there’s a record of the work.

Step 2

What the Data Showed

Compare Search Console results and investigate important changes.

Step 3

What I Learned

Explain what happened, what’s still uncertain, and what I would do differently.

The Friday SEO Brief

I publish practical updates about developments affecting WordPress, Google Search, and website SEO.

Instead of repeating every industry announcement, I focus on what changed, whether it matters to my own websites, and what is worth testing.

New articles appear on the blog, so this homepage doesn’t need updating every Friday.

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