SEO experiments on my own business websites
I’m Curtis Matthews, a wireless consultant learning SEO by working on websites I own and operate, especially WirelessConsultant.net.
I share the changes I make, what the search data shows, what works, and what doesn’t. My goal is to learn by doing and share useful lessons with other website owners.
Latest SEO Articles
My newest case studies, progress reports, and SEO briefs. This section updates automatically as I publish.
- My Real SEO Results: WirelessConsultant.net Rankings Improve in October 2026
What did two weeks of Semrush data reveal about my SEO? I compare real keyword rankings, document my WordPress changes, and explain what I still need to verify. - Yoast and Elementor Update Checks: October 16, 2026This week’s Yoast and Elementor releases bring metadata controls, compatibility changes and bug fixes. Here’s what to test before updating production.
- SEO Brief: WordPress Security and Google Search Updates — October 9, 2026
My October 9 SEO briefing covers WordPress security updates, monitoring Google’s completed spam update, and Search Console country filters—with practical checks to help website owners decide what to update, measure, and test. - I Built Two Websites and a Hybrid Site With ChatGPT Sites: My SEO Test Begins
I built two complete websites and part of a third with ChatGPT Sites. This baseline case study documents the setup time, indexing issues, performance, traffic, mistakes, and results. - I Built and Launched an Entire Business Website With ChatGPTI used a domain I had owned for years to test whether ChatGPT could build and launch a complete business website. This case study documents the build, domain connection, search engine setup, analytics, SEO work, and the results I will monitor next.
- How to Read the Google Search Console Report
Google Search Console gives you four important performance numbers: clicks, impressions, average CTR, and average position. Here is how I read them and decide what to improve next.
SEO Field Report #01 · October 2026
What Two Weeks of Semrush Data Taught Me
Two weekly Semrush reports showed improved rankings and search visibility for WirelessConsultant.net. I compare the results, document my website changes, and explain why the data doesn’t yet prove what caused the improvement.
Read Field Report #01Source: Semrush reports received October 13 and 20, 2026. Desktop search, United States. Results are observations, not proof of cause and effect.
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Choose a topic to explore my guides and experiments.
Not Every SEO Experiment Works
My 90-Day AI Search Visibility Sprint ran for 148 days without delivering the results I hoped for. I documented the disappointing visibility, low clicks, and lessons learned. The unsuccessful experiments are part of this journey too.