Real SEO Experiments on Real Business Websites
I’m Curtis Matthews, a wireless consultant. I use AI, WordPress, and Google Search Console to improve websites I own and operate. Here I share what I changed, what happened, and what I learned—including what didn’t work.
No agency pitch. Just practical lessons from running real websites.
This site is for business owners who want to understand SEO, improve their WordPress websites, and make better decisions using actual search data.
Real Search Console Results
Here are two examples from WirelessConsultant.net, my primary business website.
These historical Google Search Console comparisons cover May 12–25 and May 27–June 9, 2026. The figures were documented in my July 13 SEO progress update .
AT&T Business TOBR
AT&T Premier Login Help
Featured SEO Experiments
These are actual projects involving websites I own. I document the work, the measurements, the problems, and the lessons.
WirelessConsultant.net SEO Progress
Which pages were already receiving search visibility, what I changed, and why I decided not to keep editing pages that were improving.
16 Months of SEO Results After Rebuilding With ChatGPT
What happened after my business website went down and I rebuilt it with ChatGPT, including the results and lessons from the process.
ChatGPT Sites SEO Test
Two complete websites and a hybrid project. A baseline study documenting setup time, indexing challenges, and early search observations.
What You’ll Find on SEOlutions
I focus on four related areas rather than trying to cover every SEO topic.
Google Search Console
Understanding impressions, clicks, search queries, rankings, and indexing so decisions are based on evidence.
WordPress SEO
Yoast settings, sitemaps, crawl cleanup, site structure, page updates, and technical issues explained clearly.
Content Strategy
Improving existing pages, choosing worthwhile topics, connecting related content, and avoiding unnecessary work.
Real Website Case Studies
Documented work on WirelessConsultant.net, MobileWiseGuy.com, SEOlutions.com, and other websites I operate.
How I Approach SEO Experiments
My goal isn’t to make constant changes. It’s to understand which actions deserve more time and which aren’t producing results.
What I Changed
Document the website, page, changes, and dates so there’s a record of the work.
What the Data Showed
Compare Search Console results and look for changes worth investigating.
What I Learned
Explain what happened, what’s still uncertain, and what I would do differently.
The Friday SEO Brief
Each Friday I review developments affecting WordPress, Google Search, and website SEO.
The focus is practical: what changed, whether it matters to the websites I’m working on, and what is worth testing.
Recent briefings:- October 16, 2026: Yoast and Elementor Update Checks
- October 9, 2026: WordPress Security and Google Search Updates
Master SEO One Step at a Time
Basic SEO
Start here — keywords, on-page basics, and your first backlinks.
Advanced SEO
Technical SEO, site structure, and authority building.
SEO Strategies
Actionable plans you can copy, test, and measure.
Case Studies
Real experiments — what worked, what didn’t, and why.
Tools
Use Search Console and other tools the smart way.
- Yoast and Elementor Update Checks: October 16, 2026Excerpt: This week’s Yoast and Elementor releases bring metadata controls, compatibility changes and bug fixes. Here’s what to test before updating production.
- SEO Brief: WordPress Security and Google Search Updates — October 9, 2026
My October 9 SEO briefing covers WordPress security updates, monitoring Google’s completed spam update, and Search Console country filters—with practical checks to help website owners decide what to update, measure, and test. - I Built Two Websites and a Hybrid Site With ChatGPT Sites: My SEO Test Begins
I built two complete websites and part of a third with ChatGPT Sites. This baseline case study documents the setup time, indexing issues, performance, traffic, mistakes, and results. - I Built and Launched an Entire Business Website With ChatGPTI used a domain I had owned for years to test whether ChatGPT could build and launch a complete business website. This case study documents the build, domain connection, search engine setup, analytics, SEO work, and the results I will monitor next.