It’s been a little while since I talked about what’s actually happening behind the scenes with my SEO projects, so here’s a quick progress update.
If you’re new here, I’m not an SEO guru. I’m a wireless consultant learning SEO as I go, and I’m using SEOlutions.com to document what I’m doing to grow my sites and (hopefully) turn all of this into serious money over time.
What I’ve Been Working On Lately
1. Cleaning up years of “tag chaos”
One of the biggest messes I discovered was my tags. I had hundreds of tags across my sites, most of them used only once (or not at all). It looked organized in my head, but to Google it probably just looked like noise.
What I started doing:
- Deleting tags that only had one or zero posts.
- Keeping just a small set of tags that actually describe topics people care about.
- Letting my main categories do most of the organizing instead of inventing a new tag every time I wrote something.
If you’re a beginner like me, here’s the lesson: you don’t need 600+ tags. Start simple. Fewer, cleaner tags are better than a huge list nobody uses.
2. Tightening up categories and page structure
I also started tightening how my content is organized, especially on my main money site, WirelessConsultant.net. Instead of random categories, I’m slowly moving everything into clearer buckets like:
- AT&T Business promotions and plans
- Upgrades & new lines
- Account management & billing
- Case studies & testimonials
On SEOlutions.com I’m doing something similar with:
- Basic SEO (beginner stuff)
- Advanced SEO
- SEO strategies
- Case studies / progress updates (like this one)
This has already made it easier for me to see what’s missing and what needs updating. That’s a good sign for users and search engines too.
3. Rebuilding key pages so they don’t look boring
Another big focus was taking some of my “plain black and white” pages and making them more readable and more useful.
For example, on WirelessConsultant.net I:
- Redid my AT&T business promotions page so it’s easier to scan.
- Added headings, simple tables, and short notes so people don’t get lost in the details.
- Made sure there’s a clear, simple call to action at the bottom so people know how to contact me if they want help with AT&T business services.
Visually, it just looks better now. But more importantly, it’s easier for a real human to read. That’s the type of change that should help conversion and SEO at the same time.
4. Fixing missing SEO basics I had skipped
Even after talking about SEO for a while, I still had posts with:
- No meta descriptions
- No clear focus keyphrase
- Slugs that were way too long
I’ve started going back through my older posts and fixing those. I’m not trying to make every post perfect, but I’m at least giving each one a clear topic and a decent meta description so Google understands what the page is about.
5. Consolidating overlapping posts into one “main” version
Today I took a big step that I’ve avoided for a long time: cleaning up duplicate and overlapping content.
I had three separate posts all trying to say basically the same thing. Instead of letting them compete with each other, I:
- Combined the best information from all three into one newer, stronger post.
- Added a short note at the top of the three older posts pointing people to the new “main” version.
- Kept the old posts live (for now), but made it clear where the most updated info lives.
This makes things clearer for readers and for search engines. There’s now one primary page on that topic instead of three half-baked versions fighting each other.
6. Launching my own subreddit for cross-promotion
I also created my own subreddit to support this whole project and give me another place to share content: r/wirelessconsultant.
Right now I’m using it to:
- Post helpful pieces from my sites (like trade-in guides and promotions).
- Link back to key posts on WirelessConsultant.net and SEOlutions.com.
- Test short “explainer” posts and see what kind of topics could become bigger articles later.
It’s still small, but it gives me one more channel I control where I can cross-promote my content and keep everything connected.
7. Using X and LinkedIn to support my SEO work
On top of the website changes, I’ve started doing more to actually promote what I publish:
- Posting short updates and simple breakdowns on X, then linking back to my posts.
- Sharing more detailed, business-focused updates on LinkedIn for AT&T decision-makers.
- Using those social posts to drive a few more people to my most important pages instead of just letting them sit there quietly.
This is basic, but it matters. SEO isn’t just about titles and keywords. People actually have to discover your pages, and social posts are one of the easiest ways to get a few extra eyeballs on new content.
Early Wins I’m Seeing
I’m not pretending I’ve “cracked the SEO code,” but I am seeing some encouraging signs:
- My main wireless site is getting stronger for searches like AT&T business consultant and Tampa Bay wireless consultant.
- My promotions pages look better and are easier for my customers to understand, which should help me close more business.
- Consolidating overlapping posts into one main version makes my content feel more organized and less confusing.
- Social posts on X and LinkedIn give me extra chances to put my content in front of people who actually run business accounts.
- I feel more in control of my sites instead of feeling like everything is scattered.
Some of this is hard to tie exactly to one change, but it feels like cleaning up the foundations and actually promoting my content is finally starting to pay off.
What Still Feels Messy (And What I’m Fixing Next)
I’m definitely not done. Here’s what’s still on my plate:
- More tag cleanup — I still have old, useless tags floating around.
- Finishing category clean-up on all my sites so everything fits into a clear structure.
- Fixing older posts that have no Yoast info or weak SEO titles.
- Making sure my most important pages look good on mobile, because a lot of my visitors are on their phones.
- Figuring out a consistent rhythm for posting on X, LinkedIn, and Reddit without burning out.
My goal is to make each website easier to understand for real people first. Then I’ll keep layering on more advanced SEO as I learn it.
What You Can Copy From This (If You’re Also Learning SEO)
If you’re in the same boat as me — running a business and trying to figure out SEO at the same time — here are a few simple steps you can steal from this update:
- Pick one “money site” first. For me, that’s WirelessConsultant.net. Get your most important site in order before you worry about everything else.
- Clean up tags and categories. Delete anything that isn’t pulling its weight. Keep tags and categories simple and useful.
- Fix your key pages. Start with your most important pages (like promotions, pricing, or contact). Make them easy to read, easy to scan, and easy to act on.
- Consolidate overlapping posts. If you have multiple posts about the same thing, combine the best info into one main post and add a short note at the top of the older ones pointing to it.
- Fill in the missing basics. Give every important post:
- a clear focus keyphrase
- a short, human-friendly SEO title
- a simple meta description that actually describes the page
- Use social and communities. Share your best content on X, LinkedIn, and (if you have one) your own subreddit to send real people to your site.
- Track progress over time, not overnight. I’m treating this like a long-term project, not a one-week hack.
What’s Next for Project SEOlutions
From here, I’ll keep doing two things in parallel:
- Continuing to clean up and organize my existing content so my sites are easier to use.
- Sharing more of the behind-the-scenes stuff here on SEOlutions.com so you can see what actually works (and what doesn’t) as I go.
If you’re experimenting with SEO on your own business site too, you’re not alone. I’m learning this live, making mistakes, fixing them, and slowly building something stronger. I’ll keep posting updates as Project SEOlutions moves forward.
