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Content Strategy

Content strategy is my plan for what to publish, when to publish, and how each post supports a bigger topic. In this tag, I keep it simple: pick a theme, list 6–10 posts that cover it end-to-end, write short briefs, publish on a steady cadence, and link each post back to a hub. I also log quick refreshes for older posts and what changed in Search Console (impressions, queries, average position). If you want a repeatable way to build momentum without overthinking, copy these small steps and watch your coverage grow.

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Grid of 285 gray dots with 4 highlighted in orange beside the headline “285 impressions. 4 clicks.” for the SEOlutions ChatGPT Sites SEO 90-day case study.

ChatGPT Sites SEO Test After 3 Months: What 285 Impressions and 4 Clicks Show

Posted by By Curtis Matthews November 11, 2026Posted inCase Studies
I checked three months of Google Search Console data for two ChatGPT Sites builds and one hybrid site. Google indexed and tested pages on all three. Here’s what 285 impressions and 4 clicks can and can’t tell a small business owner.
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ChatGPT Sites SEO test comparing two AI-built websites and one WordPress hybrid

I Built Two Websites and a Hybrid Site With ChatGPT Sites: My SEO Test Begins

Posted by By Curtis Matthews August 15, 2026Posted inCase Studies
I built two complete websites and part of a third with ChatGPT Sites. This baseline case study documents the setup time, indexing issues, performance, traffic, mistakes, and results.
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AT&T Business Wireless Plan Page Structure cleanup case study showing a main hub page connected to plan details, promotions, support help, and internal links.

AT&T Business Plans Page Structure

Posted by By Curtis Matthews June 24, 2026Posted inCase Studies, Content Strategy
I cleaned up the AT&T Business wireless plan structure on WirelessConsultant.net by creating a better hub page, fixing internal links, and separating broad plan content from detailed plan pages.
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Illustration showing build, redirect, hold, and sell choices for a domain portfolio with .com, .net, and .org labels

Build, Redirect, Hold, or Sell? How I’m Prioritizing My Domain Portfolio

Posted by By Curtis Matthews March 18, 2026Posted inContent Strategy, SEO Strategies
Owning domains is easy. Building the right ones is the hard part. I finally stepped back and reviewed my domain portfolio with a real business filter: what should I build…
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Wireless consultant SEO playbook—topic clusters, local SEO, 90-day plan

Wireless Consultant SEO: My Playbook

Posted by By Curtis Matthews March 4, 2026Posted inContent Strategy, SEO Strategies
The exact SEO playbook I’m using for my wireless consulting sites—topic clusters, local SEO, and a 90-day plan you can copy today.
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Graphic that says “Contact Page Conversion Update: Better Inquiries, Less Back-and-Forth” with a mock contact form showing “AT&T Business Upgrades + New Lines — I Own The Outcome” and bullet points for eligibility, promos, and shipped/tracked.

The Great Site Optimization Project: Contact Page Update (WirelessConsultant.net)

Posted by By Curtis Matthews February 17, 2026Posted inContent Strategy, SEO Strategies
Project SEOlutions • Log Entry Today I updated my WirelessConsultant.net contact page so the first screen does the qualifying — visitors now send better requests with less back-and-forth. What changed…
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SEO Glossary for Beginners featured image with blue gradient background, headline text, and simple icons for search and links.

SEO Glossary for Beginners

Posted by By Curtis Matthews January 27, 2026Posted inBasic SEO, Content Strategy
I’m building a simple SEO glossary for beginners—10 terms I keep seeing while fixing my WordPress sites (title tags, slugs, indexing, noindex, schema, redirects). Quick definitions, real examples, and a page I’ll keep updating as I learn.
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Recent Posts

  • How I Rebuilt and Tested My Business Contact Form
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  • Weekly Website Improvement Log: October 30, 2026
  • My Real SEO Results: WirelessConsultant.net Rankings Improve in October 2026

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